Starbucks gives away free media via their Pick of the Week program. Patrons can pick up a business card with a code on the back to redeem a book or song from the iTunes store for free. The cards are typically available near the register or the toppings station. You can also download the Pick of the Week on your device via WiFi while visiting the store at http://promo.yahoo.com/starbucks/.
Why does Starbucks do this? Well, according to the website,
“what would the coffeehouse be without great music? Well it wouldn’t be Starbucks, for one thing. We’re just as passionate about music as we are about coffee. That’s why we handpick all the tunes you hear in our stores. We take pride in creating unique compilations you can’t find anywhere else. Because helping people discover their next favorite artist or recording is one of our favorite things to do.”
Whatever the ultimate reason, free music and books are pretty awesome. I pick up a card everytime go. Most of the time I don’t actually bother doing anything with them, but this week I’m so glad I did! The featured title was An Awesome Book of Love! by Dallas Clayton (also available in print and Kindle edition).
The words contained within this tiny gem are a perfect expression of everything I have in my heart for both Scott and the kids. Reading through the first time made me tear up. I’m so glad Starbucks brought the book into my world for free, although I would have gladly paid to share its sweet sentiment with my family anyday.